To create Stella Rosa Wines, the Riboli family chose the region of Asti, a province in Piedmont, Italy, as the source for its aromatic grapes, which have become the hallmark for the Stella Rosa style of wines. The area of Asti has particular significance to the family, as it is the birthplace of the family matriarch, Maddalena Riboli. The first Stella Rosa was Moscato D’Asti, which has become a flagship of the brand. Soon after, Stella Rosa Rosso was created – the brand’s first semi-sweet, semi-sparkling red wine blend, and first wine of its kind to be brought to America from Asti. The rapid phenomenal successes of these two wines began the lineage of Stella Rosa, which now boasts over 35 distinctive flavors.